Description
Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, you're translating cutting-edge science into market-shaping impact.
The HCP Marketing Lead is a critical strategic and operational leadership role. Operating as an individual contributor in a highly matrixed environment, the Director is the strategic architect of TUKYSA HCP marketing, owning positioning, value proposition, core claims and messaging architecture.
Role Responsibilities
- Set and evolve the HCP marketing strategy through launch and beyond, translating emerging customer, competitive and performance dynamics into strategic, executional and investment decisions.
- Define TUKYSA HCP positioning, value proposition, messaging and claims architecture, ensuring compelling competitive differentiation as the market evolves.
- Establish HCP segmentation and targeting strategy, defining priority customers and differentiated engagement approaches in partnership with Insights & Analytics.
- Direct HCP personal promotion from strategy through execution, including core promotional resources, objection handling and MLR review.
- Direct the integrated HCP marketing tactical plan and investment portfolio, making prioritization and resource-allocation decisions across HCP Marketing and establishing success measures with Insights & Analytics.
- Serve as the primary Marketing partner to Sales, translating HCP strategy and messaging into effective field execution and rapidly incorporating field insights.
- Synthesize customer, clinical, competitive and performance insights into strategic action, continually optimizing messaging, execution and investment based on in-market learning.
- Drive HCP marketing execution through others, setting priorities and accountability and providing strategic direction, coaching and development to HCP marketing colleagues and agency partners.
Requirements
- Bachelor's Degree with 8+ years of experience; OR MBA/MS with 7+ years of experience; OR PhD/PharmD with 5+ years of pharmaceutical/biotech commercial experience, including HCP marketing.
- Demonstrated experience developing HCP positioning, messaging, and segmentation strategies.
- Experience leading promotional materials through MLR review.
- Ability to independently interpret clinical evidence, primary market research and customer insights and translate them into commercial strategy.
- Demonstrated success leading complex, high-impact initiatives across a matrixed organization.
- Demonstrated ability to influence stakeholders, coach and develop others, and achieve results through the work of other colleagues.
- Strong commercial judgment and demonstrated agency, investment and budget management capabilities.
- Strong written, verbal and executive communication skills.
Benefits
- Comprehensive and generous benefits and programs to help colleagues lead healthy lives and support each of life's moments.
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
- Paid vacation, holiday and personal days.
- Paid caregiver/parental and medical leave.
- Health benefits, including medical, prescription drug, dental and vision coverage.