Description
We are seeking an experienced On-Premise Distributor Manager to join our team in Red Bull North America (RBNA). As an On-Premise Distributor Manager, you will be responsible for driving RBNA strategy and creating alignment with distributors.
Key Responsibilities
- Develop and communicate strategic priorities and initiatives to distributors
- Create and implement annual business plans with distributors
- Set, track, and measure key performance indicators (KPIs)
- Monitor sales and provide insights to improve performance
- Coach and train distributor partners to execute with excellence
Areas of Responsibility
Driving Red Bull North America (RBNA) Strategy and Creating Alignment with Distributors
- Develop communication processes to ensure proper alignment and understanding of strategies, initiatives, and targets
- Communicate regularly with distributor key principals to assess progress against strategy and initiatives
- Ensure strong communication of regional initiatives to distributors
Go-to-Market Strategy
- Establish communication schedules for national on-premise account mandates and limited-time offers (LTOs)
- Ensure distributors implement tracking systems to monitor progress against targets
- Lead internal on-premise foodservice strategy for the region
Business Plan
- Provide ongoing feedback to HQ and region leadership on performance of region KPIs
- Develop annual business plans and strategies for organisation requirements
- Develop plans with distributors during monthly plan and review meetings
Business Intelligence
- Develop a deep understanding of the responsible market and its characteristics
- Maintain strong working knowledge of Red Bull and relevant distributor systems
- Analyze monthly reports to find areas of opportunity for distributors
Distributor Structure and Accountability Expert
- Work with broader on-premise region team to develop effective programs and relationships
- Highlight opportunities and develop curated targets for on-premise department blitzes and sales interactions
- Understand distributor hierarchy and have relationships from top-down
Distributor Training
- Lead team-based training initiatives to develop and support distributor sales teams
- Provide individual coaching and development of distributor workforce
Miscellaneous
- Communicate regularly and work effectively with all business unit sales teams and marketing
- Share and enforce guidelines with regards to RBNA's inventory policy
Requirements
- Bachelor's degree required
- Outstanding sales experience and track record in consumer product goods and/or FMCG, foodservice industry (beverage preferred), 5+ years
- Distributor, supplier, and/or broadline distributor experience preferred
- Demonstrated ability to teach, develop, and manage distributors
- Cross-functional work and change management experience a plus
- Strong on-premise industry knowledge and experience
Benefits
- Comprehensive medical, dental, and vision plans
- 401k match
- Family leave
- PTO and paid holiday schedule
- Pet, legal, and life insurance
- Tuition reimbursement
Salary
- The base salary range for this position is $92,000 - 138,000 + cash incentives.