Description
We are looking for a Paid Social Specialist who is proactive, open to learning, and has a can-do mentality.
Job Purpose The successful candidate will set up and optimize paid social campaigns across platforms like Meta, TikTok, Snapchat, and LinkedIn. They will analyze campaign data, generate reports, and provide valuable insights and actionable recommendations for clients.
Key Responsibilities
- Set up and optimize paid social campaigns across multiple platforms
- Analyze campaign data and generate reports to provide insights and recommendations
- Design and run A/B tests to compare ad variations and targeting strategies
- Monitor performance metrics and optimize campaigns to ensure goal alignment and client satisfaction
- Allocate and manage budgets for paid social campaigns
- Prepare Paid Social forecasts and media plans
- Report on activity on a weekly, monthly, and quarterly basis
Requirements
- Fluent English communication skills
- Excellent time management and organizational skills
- At least 1 year of experience with hands-on paid social projects
- Understanding of Social KPIs, campaign optimization, and analysis using Excel/Google Sheets and platform data
- Experience with Snapchat, Pinterest, Reddit, and Google ads is a plus
- Familiarity with tooling such as Smartly, Hunch, Locker Studio, and Adverity is a plus
- Collaborative skills for working with cross-functional teams, clients, and stakeholders
What We Offer
- Dynamic, supportive, and creative team environment
- Career growth opportunities in digital marketing and performance advertising
- Reputation for doing good as a Certified B Corp
- Opportunity to work with clients of all sizes and industries
- Training, development, and certification opportunities
- Global annual DEPT® Cares Month