Description
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
We are looking for a Paid Social Specialist who is characterized by a high degree of pro-activeness, openness to learn, and a can-do mentality and who is burning to further develop and, above all, to contribute their passion in the field of Paid Social.
Responsibilities
- Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
- Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
- Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
- Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction
- Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
- Identifying and defining target audiences for effective ad targeting
- Collaborating with design teams to create compelling visuals or videos for ad campaigns
- Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.
Requirements
- Are open-minded and eager to learn more and develop your skill set
- Work thoroughly, manage campaigns accurately and have an eye for detail
- Always keep an oversight, even when various tasks are at hand
- Have an analytical skillset
- Have at least 5 years of experience with hands-on paid social projects
- Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data
- Have experience with testing such as incrementally studies, and brand or search lift studies
- Have experience managing campaign budgets above 100K
- Have collaborative skills for working with cross-functional teams, clients, and stakeholders
- Have experience with social advertising tooling such as smartly, hunch, adverity and/or sprinklr
- Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
- Have a passion for (Paid) Social and are always up to date for news and trends
- Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
- Are located and directly available to start working from our office in Budapest
- Full working proficiency in English
Benefits
- Dynamic, supportive, and creative team environment.
- Career growth opportunities in digital marketing and performance advertising.
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global , at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries.
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities