Description
We are seeking an experienced marketing leader to set the direction and provide hands-on support across two key growth areas: Workplace Health (WPH) and NHS Services.
At the heart of Spire's growth agenda, you will lead a small, dynamic team and work with senior stakeholders to deliver insight-led strategies that drive commercial growth, patient engagement and market positioning.
Job Responsibilities:
- Lead the integrated marketing strategy across B2B WPH and B2B2C NHS Services.
- Lead the development and optimisation of digital channels, marketing technology, CRM and automation capabilities across WPH and NHS Services.
- Build a data-led performance culture, establishing KPIs, dashboards and reporting frameworks that measure campaign effectiveness for investment, growth and improvement purposes.
- Work closely with Spire Group Marketing, Corporate Affairs and relevant senior stakeholders to ensure activity aligns with the Spire master brand, corporate narrative and wider reputation priorities.
- Provide strategic marketing input into bids, new service launches, contract mobilisations and proposition development.
- Manage and inspire a high-performing team across both business units in a fast-paced environment, offering advice and guidance, championing best practice.
Essential Requirements:
- Senior marketing management and leadership experience, ideally across healthcare, B2B, B2B2C, public sector, commissioned services or similarly complex environments.
- Proven ability to develop and deliver strategic marketing plans that drive growth, demand, engagement, referrals and measurable impact.
- Experience leading teams, functions, verticals or portfolios, with the ability to prioritise resources across competing business needs.
- Strong strategic understanding of digital marketing, website, CRM, marketing automation, content strategy and performance reporting experience, with the ability to use these channels to drive growth, engagement, referrals and measurable impact.
- Demonstrable experience using data, insight and ROI reporting to shape strategy, optimise activity and influence senior decisions.
- Experienced leader, who can coach and motivate a high-performing team.
- Experience managing multiple budgets, agencies, partners and stakeholders across matrixed organisations.
- Experience working with diverse audiences and a strong understanding of accessibility, inclusivity, patient/public engagement and plain English communications.
- Ability to influence at senior leadership level, including contributing to bids, mobilisations, service launches and business cases.
Benefits:
- Competitive salary
- Flexible working options
- Comprehensive benefits package
- Frequent career progression opportunities and development initiatives including mentoring, secondments, management training and regular clinical CPD webinars