Description
Compensation
The target base salary for this role is $190K – $260K, with equity offered. The final compensation will depend on the location and level at which the candidate is hired.
About Ramp
Ramp serves thousands of organizations in industries with unique financial operations, including construction, nonprofits, and public-sector organizations. We are a company that builds systems shaping how companies manage billions.
About the role
You will be our Lead Product Marketing Manager, Verticals, focusing on Construction/A&E and Nonprofits/Public Sector. Your responsibilities include developing Ramp's vertical GTM operating model, becoming an expert on industry finance, influencing the product roadmap, and crafting cross-product narratives.
Responsibilities
- Set the vertical portfolio strategy, making decisions on where Ramp should invest.
- Own the vertical business metrics, including pipeline, win rate, and adoption.
- Become an expert on financial workflows, buying dynamics, and regulatory requirements in priority industries.
- Influence the product roadmap with market evidence and clear product requirements.
- Build industry-specific narratives packaging multiple Ramp products.
- Own GTM strategy end-to-end, defining ICP, positioning, and launch plans.
- Lead market-facing programs, representing Ramp in industry events and conversations.
- Improve sales performance with workflow-based pitch narratives and sales plays.
- Run the operating cadence, aligning Product, Growth, Sales, Marketing, and Finance.
- Develop a customer and partner feedback loop with finance leaders and industry operators.
- Create a repeatable verticalization playbook.
Requirements
- 7+ years of experience in B2B software marketing, product marketing, or a related strategic GTM function.
- Proven experience in building GTM strategies for specific industries or workflow-heavy markets.
- Familiarity with construction or A&E software, accounting and ERP workflows, nonprofits, or public sector.
- A record of influencing product strategy with market evidence.
- Experience with integrated B2B campaigns and data analysis.
- Strong communication skills, with the ability to produce business cases and sales plays.
- Ability to lead senior partners across functions without formal authority.
- Comfort with ambiguity and high agency.
Nice to Have
- Experience at a vertical SaaS company in construction, accounting, nonprofits, or government.
- Direct experience with construction ERPs or accounting platforms.
- Experience marketing multi-product platforms.
- Existing relationships with finance leaders or industry operators.
Benefits
Global Benefits
- Flexible PTO
- Home-office equipment ordering
- Health and wellness stipend
- Intra-office travel budget
- Weekly coffee stipend
United States Benefits
- 100% medical, dental & vision insurance coverage
- One Medical annual membership
- 401(k) with employer match
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks at 100% pay
- Pet insurance
- In-office perks
Canada Benefits
- Group medical, dental, and vision coverage
- Life, AD&D, and disability coverage
- Fertility drug coverage
- Group Retirement Plan with employer match
- Parental leave: up to 16 weeks at 100% pay
United Kingdom Benefits
- Private medical insurance
- Virtual GP and at-home care
- Workplace pension with salary sacrifice option
- Parental leave: up to 16 weeks at 100% pay