Description
We are seeking a Senior Brand Manager to lead the commercial strategy and execution for LORVIQUA (lorlatinib), a priority lung cancer brand. As Senior Brand Manager, you will lead the Australian commercial strategy and execution, working across a highly competitive and rapidly evolving lung cancer landscape.
Responsibilities:
- Lead the LORVIQUA cross-functional team, ensuring clear priorities, strong collaboration and excellence in execution against the Australian brand strategy and operating plan.
- Drive continued growth of LORVIQUA by translating customer, competitive and market insights into focused strategies and tactics that strengthen its position within the advanced NSCLC treatment landscape.
- Lead execution across the integrated marketing mix, partnering closely with CoLab and relevant internal teams to deliver high-quality customer engagement and campaigns.
- Own the LORVIQUA operating plan, forecasts and performance monitoring, identifying opportunities and risks early and adapting plans where required.
- Manage the direct marketing expense budget, using ROI and performance insights to optimise investment and resource allocation.
- Build strong and meaningful relationships with external customers and stakeholders, including KOLs, HCOs and PAGs within the lung cancer community.
- Partner closely with Medical, Access & Value, Sales and other functions to ensure an integrated approach to LORVIQUA strategy and execution.
- Maintain strong awareness of the evolving lung cancer landscape, competitor activity, clinical data and customer needs, translating these into implications and actions for the brand.
- Adhere strictly to Pfizer compliance policies and procedures, YRR requirements and the Medicines Australia Code of Conduct.
- Contribute to a team culture that values high performance, collaboration, innovation, accountability and sharing of best practice.
Qualifications:
- Demonstrated pharmaceutical marketing experience, with the ability to develop and execute brand strategy in a complex healthcare environment.
- A university degree in Science, Health Science, Business or a related discipline.
- Previous experience leading cross-functional teams and managing complex projects, budgets and competing priorities would be highly regarded.
Characteristics:
- Collaboration: An inclusive and effective cross-functional leader who builds strong relationships, communicates clearly and creates shared ownership for outcomes.
- Prioritisation: Able to quickly identify the activities that will have the greatest impact on brand performance and focus resources accordingly.
- Accountability: A proactive self-starter who takes ownership, delivers against commitments and can operate effectively with a high degree of autonomy.
- Learning Agility: Able to rapidly build understanding of LORVIQUA, the underlying science, the NSCLC treatment landscape and key commercial drivers, enabling them to contribute quickly in a fixed-term role.
- Strategic Thinking: Able to connect customer and market insights with commercial strategy, while balancing near-term execution with longer-term brand opportunities.
- Decision Making: Demonstrates sound judgement, uses data and insights to make timely decisions, and is comfortable navigating ambiguity and adapting plans as circumstances evolve.
Benefits:
- Paid parental leave
- Access to Health & Wellness apps
- Career Growth Experiences program
- Recognition & rewards program
- Paid volunteer days
- Life Insurance Benefits
- Pfizer Learning Academy access to top content providers
- Access to flu vaccines & skin checks
- Options to purchase additional leave
- Salary packaging & novated lease options