Description
Zendesk is seeking an experienced Product Marketing Manager to drive product, sales, and adoption initiatives for its fast-growing employee service business. The successful candidate will play a meaningful role in defining and executing go-to-market strategies to achieve the company's ambitious employee service goals. They will partner cross-functionally across product and go-to-market organisations and work closely with senior leaders in sales, marketing, and product.
Key Responsibilities:
- Develop and maintain a deep understanding of the employee service market, including Enterprise Service Management (ESM) and IT Service Management (ITSM)
- Craft compelling product narratives and solution messaging that communicate core use cases and the value of the employee service solution
- Lead cross-functional sales, marketing, and customer initiatives
- Collaborate with Product, Marketing, and Sales teams to develop and execute product launch strategies
- Enable go-to-market teams and develop materials to support customer-facing interactions
- Support deals and customer engagements as a subject matter expert
- Evangelise Zendesk for Employee Service through public speaking engagements and analyst briefings
Requirements:
- 10+ years of B2B SaaS product marketing experience
- Direct experience in the IT Service Management (ITSM) or Enterprise Service Management (ESM) market
- Exceptional storytelling ability with a talent for articulating complex ideas simply and effectively
- Superior analytical and problem-solving skills with keen attention to detail and pattern recognition
- Proven experience in utilising advanced AI tools to perform daily work and key projects
- Executive presence with the ability to engage and collaborate effectively with senior leadership
- Strong project management skills with excellent execution, follow-through, and attention to detail
- Comfortable operating independently in a startup-like environment to build and execute new programs and initiatives and deliver on tight deadlines
- Customer-first mentality with a passion for understanding and addressing customer needs