Description
You will lead product marketing and product strategy for key Consumer PC initiatives, from customer insight through launch and post-launch performance.
The PC category is entering its most important reset in decades. AI is creating new reasons to upgrade. Mobile ecosystems are reshaping expectations for simplicity, continuity, battery life, apps, identity, cameras, messaging, and personalization.
Your job is to help answer the questions that define the next generation of PCs:
- Who is the PC for now?
- What should it do that a phone cannot?
- Where should AI live: on-device, in the cloud, or across both?
- How do we make performance, privacy, battery life, design, services, and ecosystem integration feel meaningful to real customers?
- How does HP win when every consumer technology company is competing for the same daily moments?
You will:
- Define the customer, use case, value proposition, and competitive strategy for Consumer PC products and experiences.
- Shape how HP positions AI PCs, mobile-connected experiences, services, accessories, and ecosystem plays.
- Turn customer research, market data, and competitive intelligence into product and launch decisions.
- Identify what customers need from PCs in a world shaped by smartphones, AI tools, cloud apps, gaming, creation, and hybrid work.
- Build product narratives that make HP more relevant to students, creators, gamers, families, young professionals, and mobile-first users.
- Partner with product management, design, engineering, finance, research, sales, retail, marketing, legal, and support.
- Influence requirements, roadmap choices, proof points, product claims, launch gates, and business priorities.
- Develop positioning, messaging, launch briefs, sales enablement, executive narratives, and channel guidance.
- Track launch and business performance, then recommend changes to product, messaging, pricing, channel execution, or portfolio strategy.
Requirements:
- Strong academic background in a technical, quantitative, business, or analytically rigorous field.
- MBA from a leading program, or equivalent product, strategy, consulting, or consumer technology experience.
- Experience in product marketing, product management, strategy, consulting, business operations, consumer technology, or related work.
- Strong analytical ability; comfortable working with data and turning ambiguity into decisions.
- Technical fluency; able to translate specs, features, AI capabilities, and ecosystem experiences into customer value.
- Excellent writing, storytelling, and presentation skills.
- Strong customer judgment and curiosity about how people choose, buy, and use technology.
- Ability to influence across product, engineering, design, sales, marketing, finance, research, and regional teams.
Preferred:
- Experience at a top-tier consulting firm, consumer technology company, product-led business, or global brand.
- Experience with PCs, AI products, mobile ecosystems, gaming, creator tools, services, marketplaces, or connected devices.
- Experience shaping positioning, segmentation, launch strategy, product roadmap, or business cases.
- Strong understanding of younger consumers, mobile-first behavior, and technology culture.
- High standards, low ego, and the resilience to drive change in a large organization.
The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, and additional flexible paid vacation and sick leave.