Description
We're looking for a Head of Web Strategy & Services to join our team in Vancouver and own asana.com as our front door and as a measurable driver of web conversion and sales pipeline.
The Asana Marketing team is responsible for fueling business growth and building a brand customers love, partnering across the business to create a holistic digital strategy that ensures our website looks, performs, and drives measurable results in telling Asana’s story to the world.
In this role, you will set the strategy for how key personas discover, understand, and navigate the site, while leading web strategy, localization, web platform (CMS), and the engineering capacity that brings it to life.
What you’ll achieve
- Set a customer-journey-led vision for asana.com that makes our multi-product portfolio clear for every key persona, from new visitors to trial users and enterprise customers.
- Own the website's contribution to web conversion and pipeline, establishing a robust measurement framework and analytics practice that makes performance visible across the business.
- Build and prioritize the global web roadmap by synthesizing user research, analytics, experimentation, and cross-functional stakeholder input.
- Establish operational rigor across planning, intake, prioritization, and release cycles, ensuring the website ships quickly while maintaining high quality and governance.
- Drive an AI-first web operations model, integrating AI tools to accelerate content workflows, QA, localization, and data analysis.
- Oversee the web platform (CMS) architecture and roadmap, optimizing site performance, reliability, Core Web Vitals, and operational costs.
- Lead and support the web engineering and localization teams, setting technical delivery standards and ensuring international visitors receive an exceptional localized experience.
- Partner cross-functionally with Product Marketing, Demand Generation, SEO, Paid Media, Data Science, and Brand Design to align business priorities with customer needs.
About you
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Proven track record leading web or digital strategy for complex, multi-product B2B SaaS websites, with measurable impact on conversion rates and sales pipeline.
- People leadership experience managing multi-disciplinary or technical teams, including web platform engineers, developers, and agency partners.
- Strong fluency across modern web architecture, CMS platforms, site performance, Core Web Vitals, and technical delivery workflows.
- Deep grounding in user journeys, persona-based messaging, and customer research, using experimentation and web analytics to guide priorities.
- Demonstrated experience scaling international web experiences and localization strategies across multiple global regions.
- Collaborative leadership style with the ability to influence cross-functional leaders, balance competing organizational inputs, and advocate for user experience.
What we’ll offer
- Estimated base salary range is between $210,000 -$250,000 CAD.
- Comprehensive compensation package, including equity, sales incentive pay, and benefits.
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences