Description
Job Overview
We're seeking an experienced CRM professional with a strong background in subscription-based technology businesses to join our Paid Plans CRM team at Tide. As CRM Manager – Subscriptions, you will lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
Responsibilities
As CRM Manager – Subscriptions, you will:
- Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
- Use advanced data analytics to refine segmentation and personalise member communications
- Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
- Apply predictive modelling and behavioural analytics to proactively reduce churn
- Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
- Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue
- Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy
Requirements
- 3+ years of CRM experience, ideally within subscription-based businesses
- Experience with subscription billing systems and customer databases
- Strong background in CRM analytics, segmentation, and predictive modelling
- Deep knowledge of CRM and marketing automation technologies
- Strong project management and strategic thinking skills
- Excellent spoken and written English
- Strong stakeholder management and communication skills
- Experience with tools such as Salesforce, GSuite, Looker, and Jira
- A proactive problem-solver who thrives in dynamic environments
Benefits
At Tide, we believe in making work, work for you. We offer:
- Competitive Compensation
- Time Off – Generous annual leave on top of bank holidays
- Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey
- Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide
- Health Insurance – Private family insurance with additional OPD coverage and top-up options
- Life & Accident Cover – Comprehensive accidental and life insurance protection
- Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops
- Volunteering & Development Days – Paid days annually for volunteering or personal growth
- Learning & Development – Annual budget for books, courses, coaching, and more
- WOO (Work Outside the Office) – Work from abroad for up to 90 days annually
- Home Office Setup – Contribution towards setting up your home office
- Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement
- Snacks & Meals – Office perks with snacks, coffee, tea, and lunch