Description
We are seeking a high-performance Associate Brand Manager to help drive the Crown Royal brand purpose in culture and sustainable growth for the brand. This position is responsible for implementing large-scale growth drivers and is also accountable for budget and performance across the trademark.
The Associate Brand Manager will serve as lead for Crown's experiential programming throughout the year, collaborating across functions, agency teams and commercial teams. They will build and lead on-premise strategy and ambassador program to ensure Crown is driving visibility and growth in this critical yet under-supported channel.
Key responsibilities include:
- Leading team renovation execution and supporting brand team, director, and innovation team in driving new product launch planning and execution
- Managing Crown Royal full trademark budget to stay on target, drive efficiencies and operate effectively within Diageo processes
- Building day-to-day relationships with agencies and internal cross-functional partners, driving for greatness in creative, communications and commercial planning
- Driving internal PR for Crown Royal, celebrating brand successes and delivering key brand information across Diageo
- Cultivating divisional relationships to ensure alignment behind brand strategy and investment plans
- Delivering business insights and performance analytics with regular / ad hoc reporting
The ideal candidate will have an undergraduate degree or equivalent experience, 3-5 years marketing experience with a proven track record of creating and implementing successful brand strategies, and experience in consumer goods, particularly in the three-tiered industries or alcohol beverage sector.
We offer a highly competitive Rewards and Benefits package, including flexibility to manage your wellbeing and balance your priorities. Our purpose is crafting iconic drinks chosen for life's moments, and it's our people who make that possible.