Description
We are seeking a Digital Account Manager to join our Digital Client Solutions Department. As a Digital Account Manager, you will play a key role in the expansion and growth of our new division. You will work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. You will also work with a client services team of digital marketing specialists to build strong and mutually trusting client relationships by providing strategic guidance and delivering tangible results.
Responsibilities:
- Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media and performance content to both existing and prospective clients
- Perform research to define strategy (audits, competitor analyses, keyword research, content opportunity analyses) and present findings and recommendations confidently to senior team members and clients
- Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners when needed
- Perform quality assurance of deliverables to ensure adherence to strategy and guarantee optimal content/campaign performance
- Responsible for performance monitoring and reporting of all assigned accounts – setting up performance monitoring dashboards and delivering monthly performance reports with insights and recommendations
- Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients
Required Experience and Qualifications:
- Minimum Bachelor’s degree or its equivalent in marketing, communications, journalism or other related discipline
- At least 3 years of digital marketing experience, working in an agency setting (SEO, SEM and/or social media)
- Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)
- Experience planning, launching and managing campaigns in SEO, SEM and/or social media, with international experience a plus
- Proven experience retaining and growing client revenue
- Clear and succinct verbal and written communication skills
- Proven experience using data to drive strategy and results
- Close attention to detail and process-oriented
- Experience auditing websites, marketplace stores or social media profiles to determine the best strategic approach to improve performance, including technical recommendations and development of multiregional keyword and content strategies
- Knowledge or fluence in a second language is a bonus