Description
The Product Marketing & Portfolio Manager drives go-to-market strategy, leads portfolio initiatives, and informs category-level decision-making for Young Living's global Nutrition portfolio.
Responsibilities:
- Lead go-to-market planning and execution for the Nutrition portfolio across domestic and international markets, managing multiple products with high complexity.
- Own the Nutrition category strategy in partnership with the Sr. Director of Marketing and Portfolio, including positioning, messaging frameworks, and promotional strategy.
- Direct the creative needs of new and existing Nutrition product releases from concept through product life cycle.
- Write and coordinate product support materials , marketing briefs, packaging copy, FAQs, Product Information Pages (PIPs), literature, and promotional announcements.
- Serve as the primary point of contact for international markets on Nutrition product requests, providing detailed, timely communication and ensuring global consistency in execution.
- Partner with leadership to identify portfolio opportunities and inform the Nutrition category roadmap.
- Collaborate with finance and supply chain to inform forecasts, pricing, and promotion plans for the category.
- Provide insight on performance, competitive activity, and market trends to shape portfolio decisions.
- Develop educational materials and campaigns that drive sales of the Nutrition category.
- Represent product marketing and the Nutrition portfolio in cross-functional and governance meetings.
Requirements:
- Advanced knowledge of product marketing and lifecycle strategy, with an emphasis on international markets and network marketing channels.
- Proven ability to manage complex projects with multiple stakeholders, independently and simultaneously.
- Strong written, verbal, and electronic communication skills; able to produce creative, effective marketing and product support copy.
- Strong leadership and mentoring skills.
- Excellent analytical and presentation skills, including the ability to present to senior stakeholders.
- Proficiency with analytics platforms and marketing tools, as well as Microsoft Office and other standard business software.
- Strong cross-cultural and cross-market collaboration experience preferred.
- Highly creative, well-organized, and detail-oriented.
Education and Experience:
- Bachelor's degree in Marketing, Business, or Nutrition related field, and 5–7 years of product marketing or portfolio management experience.
- A combination of education and experience may meet this requirement.