Description
At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours. We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love.
As the Marketing Manager for Xplor's Laundry SaaS business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market. In this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention. You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience.
Key Areas of Responsibility:
Commercial Performance:
- Grow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipeline
- Increase share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retention
- Promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansion
- Own messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnel
- Partner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfaction
- Continuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback period
- Report on funnel performance with clear KPIs , MQLs, pipeline contribution, CAC and campaign ROI , to hold the plan accountable to targets
Strategy & Vision:
- Shape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports them
- Own the marketing plan and budget for Laundry SaaS (working collectively with Finance)
Collaboration & Leadership:
- Build strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targets
- Act as the marketing voice for Laundry SaaS
- Rally internal stakeholders and agency partners around campaign priorities and deliver against plans
- Have a bias to action, being data driven but also knowing when to move
- Be a culture champion, intentionally bring our 'Create Lasting Communities' value to life
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered
- 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
- Experience marketing SaaS products in an SMB vertical
- Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
- Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
- Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI
The average base salary pay range for this position is $95,000 to $115,000. May be considered for a discretionary bonus.
Some of our perks and benefits are:
- Paid Parental Leave benefit programs
- #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
- Ongoing dedication to Diversity & Inclusion initiatives
- Access to free mental health support
- Flexible working arrangements