Description
We're looking for a Manager - Segment & Partner Marketing to join our team.
Responsibilities:
Segment Marketing:
- Define and maintain ICP frameworks and segment prioritization across nCino's priority North America industry segments
- Own segment-level narratives, positioning, and buyer-journey messaging
- Lead segment research, market opportunity sizing, and industry analyses
- Develop segment-level go-to-market plans and campaign strategy
Partner Marketing:
- Own partner co-marketing strategy: joint value propositions, co-branded campaigns, and partner-sourced and partner-influenced pipeline
- Establish and report on segment and partner marketing performance metrics
- Develop, implement and maintain partner GTM alignment framework
Shared / Cross-Functional:
- Attract, grow, and retain talent; manage personnel, professional development, and hiring
- Develop annual and quarterly goals in alignment with broader Marketing, Sales, and Product goals
- Manage the team budget and spend
- Act as the main point of contact and prioritization owner for segment and partner marketing requests
- Ensure all segment and partner marketing materials reflect the nCino brand
- Maintain working fluency in the nCino Platform
- Lead the team in developing collateral including segment materials and partner playbooks
- Continually research the banking, credit union, and priority-segment landscape
- Perform competitive analysis relevant to segment and partner positioning
- Work cross functionally within Marketing and across nCino departments
Requirements:
- Bachelor's Degree in Marketing or comparable field plus 8 years minimum of functional experience and 2 years of management experience
- Exceptional writing, editing and communication/presentation skills
- Data mining expertise and the ability to draw conclusions and recommendations from complex data
- Proven track record of writing industry reports/analyses and monitoring industry trends and news
- Experience doing competitor analysis and forming ROI calculators for products
- Motivated to achieve and exceed metrics and revenue goals
- Proven track record of designing and writing marketing copy and content
- Strong time management and organizational skills
- Excellent leadership, problem-solving and analytical skills
- Proactive, motivated, self-starter with the ability to use their own initiative
- Strong presentation skills and a wiz at building PowerPoints
Ideal:
- Experience with the Adobe Creative Suite
- Proven researcher with expertise in bank subsectors
Desired:
- MBA or graduate related marketing degree
Location: We're looking for someone based near our HQ in Wilmington, NC.
The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting. The base salary range for this job is: $121,900-$213,300 USD