Description
At Snowflake, we are powering the era of the agentic enterprise.
Snowflake's Content Marketing team is evolving into a Content Center of Excellence (CoE) that earns market authority through deep topic ownership, original research, and AI-powered workflows.
As a Senior Content Marketing Manager, you will drive original research initiatives, develop thought leadership narratives on priority topics, and architect AI-driven content workflows.
Key Responsibilities:
Research & Thought Leadership
- Own and drive original research programs , surveys, data studies, competitive analysis, and industry benchmarking , that establish Snowflake as a thought leader on priority topics
- Develop and maintain deep subject-matter expertise in 2-3 priority topic areas and build authoritative long-form content: research reports, executive bylines, data-driven blog series, and op-eds
- Partner with internal SMEs, and executives to source insights and translate them into high-impact narratives
- Track share-of-voice, search trends, and competitive positioning to identify content gaps and opportunities where Snowflake can lead the conversation
AI Workflows & Content Innovation
- Design, build, and continuously improve AI-powered content workflows using Snowflake Cortex, CoCo Skills, and Content Studio (our Streamlit-based AI content engine)
- Create and maintain AI skills and prompt chains for content production: blog drafting, ebook generation, SEO optimization, copyediting, brand voice compliance, and content auditing
- Serve as the team's AI workflow architect , evaluate new AI capabilities, prototype tools, and integrate them into the content production pipeline
- Build self-serve AI tools that enable non-content teams (product marketing, field marketing, partner marketing) to produce on-brand, CoE-quality content independently
- Measure and report on AI workflow adoption, time savings, and content quality improvements
- Evangelize the CoE's content standards, AI tools, and workflows to product marketing, corporate communications, engineering blog, and partner marketing teams
Content Strategy & Production
- Write and edit high-quality content across formats: research reports, ebooks, solution briefs, blog posts, web pages, executive bylines, and campaign assets
- Ensure all content aligns with Snowflake brand voice, SEO best practices, and CoE editorial standards
- Use content performance analytics (page views, engagement rates, scroll depth, downloads, pipeline influence) to inform editorial strategy and prioritization
- Manage content calendars, production timelines, and cross-functional stakeholder relationships
Requirements:
- 5-7+ years of experience in content marketing, editorial, or digital content strategy , preferably in B2B technology or enterprise SaaS
- Demonstrated experience building or using AI tools for content creation and content processes , prompt engineering, AI agents, LLM-powered workflows, or similar
- Strong writer and editor with proven ability to produce research-driven, long-form thought leadership content (bylines, research reports, data studies)
- Experience designing and executing original research programs (surveys, data studies, benchmarks) that generate earned media and thought leadership positioning
- Ability to work with technical concepts (data engineering, AI/ML, cloud infrastructure, security) and translate them into compelling narratives for business and technical audiences
- Strong project management skills , ability to own and drive production schedules, manage stakeholders, and coordinate across multiple teams simultaneously
- Experience using content analytics (traffic, engagement, SEO rankings, pipeline attribution) to inform strategy and demonstrate ROI
- Comfort with data tools and willingness to learn Snowflake-specific platforms (Cortex, Streamlit, SQL basics)
Preferred Qualifications:
- Experience with Snowflake, or similar cloud data platforms
- Hands-on experience with AI/LLM platforms (building agents, prompt chains, RAG pipelines, or AI-assisted editorial workflows)
- Experience working in or with a content center of excellence model
- Familiarity with SEO tools and strategy (search volume analysis, keyword research, competitive gap analysis)