Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption and drive success for our customers. We are looking for a Product Marketing Manager to orchestrate go-to-market execution across the full Snowflake platform, scale global programmes, amplify regional priorities, and ensure our message resonates with key personas and decision-makers across industries.
What You'll Do
- Own and align marketing strategy in the EMEA region for Snowflake's core platform narrative, ensuring plans reflect technical architecture insights and empowering the field to execute with impact
- Enable the field at scale by running regional programmes, sales plays and delivering clear and relevant messaging
- Lead cross-functional working groups including ABM and Demand Generation to ensure disciplined marketing programme execution and alignment across teams
- Build and nurture a community motion targeting Enterprise Architects and technical decision-makers to foster peer-to-peer engagement and long-term platform advocacy
- Champion outcome-driven selling by equipping sales teams with messaging and programmes that tie Snowflake's architectural advantages to measurable impact
- Amplify the EMEA voice by capturing regional insights, sales feedback and performance data to inform global GTM, messaging and roadmap decisions
- Translate Snowflake's platform value into architectural blueprint and technical framework statements that resonate with key technical decision-makers
Our Ideal Candidate Will Have
- 5+ years of experience in product marketing, solutions marketing or GTM strategy, specifically focused on data and AI platform architecture
- Demonstrated ability to orchestrate cross-functional GTM programmes that scale across regions and resonate with technical decision-makers
- Proven experience in building and scaling a community motion or developer/architect relations programme
- Ability to translate complex technology and architecture value into clear strategic frameworks that resonate with decision-makers
- Strong collaboration and influence skills, with the ability to align global strategy to regional execution across ABM and Demand Gen teams, among others
- Excellent communication and storytelling abilities, distilling complex architectural concepts into compelling, business-relevant narratives
- Commitment to being a culture champion who builds trust, collaboration and inclusivity across functions and regions
- An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement
- Experience developing regional or industry-specific campaigns that complement global priorities is a plus
- BS/BA degree preferred
- Willingness to travel up to 25% of the time