Description
We are looking for a strategic and results-driven Partnerships Marketing Manager to drive pipeline-oriented programs that showcase the combined power of Adyen and our key partners in EMEA.
You will be responsible for developing a cohesive regional partner marketing strategy that maps to our global partnership strategy while ensuring the partner ecosystem is a primary driver of the regional "commercial engine".
The ideal candidate has extensive experience in a B2B marketing role, channel marketing or strategic partnerships with a proven track record of delivering go-to-market programs in collaboration with local and global senior stakeholders.
Responsibilities
- Strategic program development: Design and execute integrated, multi-channel marketing programs with critical-to-win EMEA partners to drive enterprise business acquisition and brand preference for Adyen.
- Local market enablement: Support and enable local EMEA markets to activate targeted marketing efforts aimed at "Critical to Win" partners, ensuring they are integrated with the overall local marketing approach.
- Commercial alignment: Partner closely with EMEA Partnerships teams and Marketing leads to ensure all marketing activities are laser-focused on local revenue goals and market nuances.
- Data-driven iteration: Track, measure, and report on campaign performance, using a "launch fast and iterate" mindset to pivot resources toward the highest-impact activities.
- Cross-functional collaboration: Act as the connective tissue between regional execution and global strategy, ensuring EMEA-specific needs are represented in the global roadmap.
Requirements
- 5+ years of experience in B2B Marketing, Partner Marketing, or Channel Marketing (FinTech or SaaS experience in EMEA is a plus).
- Proven track record of managing marketing programs across multiple European markets, understanding cultural nuances.
- Experience working with Target Account Lists (ABM/ABX) and managing high-touch partner relationships.
- Ability to thrive in a "new team" environment - you are comfortable building the plane while flying it.
Benefits
- Office-based work environment with opportunities for in-person collaboration
- Opportunity to work with a dynamic and growing company
- Collaborative and supportive team culture
This role is based out of our Amsterdam, Berlin or London office.