Description
At Qualtrics, you will be part of a team that creates software for delivering exceptional frontline experiences, building high-performing teams, and designing products people love. The Senior Analyst, Digital Marketing - Email Marketing role focuses on building high-performing email segments, executing rigorous deployment processes, and delivering excellence across assigned email campaigns.
Responsibilities:
- Be a subject matter expert on campaigns, using data to guide cross-functional teams toward effective email journeys.
- Project manage campaign requests to ensure timely delivery, smooth cross-functional coordination, and adherence to SLAs.
- Partner with Marketing Operations to ensure campaign strategies translate seamlessly into functional database segments.
- Collaborate with the global email strategy lead to test new concepts, share frontline insights, and help optimize broader email programs.
- Manage the email campaign request workflow via Asana to prevent audience conflicts and rush errors.
- Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
- Perform rigorous QA on subject lines, pre-header text, CTAs, and overall structural compliance before deployment.
- Build and refine target audiences using lead-specific fields and account-specific intent data.
- Consult with Demand Gen and Field Marketing to recommend effective email frameworks.
- Execute A/B tests and implement dynamic content to personalize emails for specific segments.
- Analyze and report on core performance metrics to identify areas for improvement.
Requirements:
- Minimum 3 years of hands-on email marketing experience (Marketo preferable).
- Strong project management skills with the ability to firmly but diplomatically ensure SLA adherence.
- Exceptional attention to detail.
- Understanding of how complex data informs audience segmentation and marketing influence.
- Strong analytical skills with experience translating metrics into actionable recommendations.
- Experience working within a matrixed organization with multiple teams.
- Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus.
- Proficiency with ecosystem tools like Knak, Litmus, and Opensense.
- Bachelor’s or master’s degree.
Benefits:
- Worldwide and diverse community that enjoys helping each other.
- Hybrid work model: gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
- Freedom to work where you want, owning the integration of work and life.