Description
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.
We are looking for a Field Marketing Manager - Sports Marketing to oversee our scaled event activations and third-party events in America. This role is crucial for executing effective event strategies that contribute directly to revenue generation.
Responsibilities
- Lead the development and execution of event strategies that create new opportunities, drive deal acceleration and conversion, build key relationships, and drive revenue growth.
- Design unique and impactful activations and events to effectively engage target audiences.
- Collaborate with field marketers, sales teams, and broader marketing counterparts to implement high-touch marketing programs that align with organizational objectives.
- Create and execute a comprehensive follow-up strategy for each campaign and event to enhance engagement and conversion post-events.
- Manage logistics and execution for a range of virtual and in-person events.
- Collaborate with Marketing and Revenue Operations teams to assess the effectiveness of each program through quantitative metrics.
- Manage invoicing and accounting processes for events.
- Travel to selected regions and provide onsite support for key events as needed.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience in event strategy execution in B2B SaaS.
- Proven track record of tying event and activation efforts directly to revenue outcomes.
- Strong collaborator with an ability to communicate effectively across teams.
- Exceptional attention to detail and a strong focus on execution.
- Ability and willingness to travel up to 25% of each month.
- Experience with event management software and tools, such as Marketo, Salesforce, Asana, and Qualtrics.
Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage and wellness stipends.