Description
We are seeking a talented CRM Specialist to join our team at Van Cleef & Arpels in Hong Kong.
As a CRM Specialist, you will report to the Assistant Client Development Manager and play a crucial role in maintaining and executing our CRM strategy.
Responsibilities:
- Support the Assistant Manager in maintaining the Hong Kong and Macau contact plan by consolidating HQ and regional campaign requirements, local marketing activations, and retail feedback into an executable CRM calendar.
- Prepare targeting lists and segments, and build, test, schedule, and deploy campaigns in Salesforce Marketing Cloud in line with HQ guidelines, local rules, consent requirements, and client-development priorities.
- Localize campaign assets for Hong Kong and Macau, including translations, templates, boutique details, and calls to action, and ensure boutiques receive complete and usable campaign toolboxes.
- Support the rollout and adoption of clienteling and related digital applications by adapting user guides, FAQs, and support materials, assisting with training preparation, and following up on onboarding, user feedback, and technical issues.
- Maintain client-data quality through cleansing, de-duplication, account merging, and regular data checks, and promptly escalate local opportunities or issues to the Assistant Manager.
- Monitor campaign delivery, engagement, conversion, and clienteling KPIs; prepare weekly and monthly reports; consolidate boutique and market feedback; and highlight trends, risks, and immediate corrective actions.
- Monitor competitor campaigns, clienteling initiatives, and relevant market practices, and share practical local learnings, test ideas, and best practices with the local team.
Requirements:
- Working experience in CRM; retail experience would be a plus.
- Proficient in Excel and PowerPoint, with Power BI skills considered an advantage.
- Hands-on experience with CRM and business intelligence tools.
- Fluency in English, Cantonese, and Mandarin.
We offer a dynamic and creative work environment, opportunities for professional growth and development, and a chance to be part of a renowned luxury brand.
If you are a motivated and detail-oriented individual with excellent analytical and communication skills, we encourage you to apply for this exciting opportunity.