Description
We are seeking a Senior Manager, Consumer Insights to lead our consumer insights and market analytics efforts. As a key member of our team, you will provide consumer insights and market analytics to help us develop our understanding of the marketplace and target markets.
The successful candidate will oversee a team that draws together disparate primary and secondary datasets to generate a cohesive and insightful view of the needs and attitudes of current and future guests to HKDL park and resorts.
Key responsibilities include:
- Sourcing and developing insights around tourism activity and sentiment across the region
- Developing foresight capabilities to understand future trends and establish risks and opportunities across all lines of business
- Leading the execution, development, and analysis of brand health studies
- Designing and analysing ad hoc projects and analysis to support commercial initiatives across the business
- Overseeing marketing-focused insights to bring to life target consumer markets and quantify the success of marketing activations
- Leading, coaching, and developing team members to elevate analytical capabilities and commercial acumen
Requirements:
- Bachelor's degree in marketing, communications, applied mathematics, statistics, or business
- Relevant experience with knowledge of quantitative analyses and advanced statistics
- Experience in tourism products, resorts, airlines, hospitality, or similar consumer-centric sectors is preferred
- Strong understanding of both Mainland China and APAC consumer behaviors, digital ecosystems, and cultural nuances
- Excellent command of written and spoken English, Cantonese, and Mandarin