Description
Later is investing heavily in how we grow our creator network, and the creator acquisition engine is one of the most important levers we have.
We are looking for a VP of Creator Growth (SLG) to own our sales-led growth motion for affiliate creator acquisition end to end.
This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem.
Strategy & Ownership
- Own the creator SLG strategy end to end, defining the acquisition model, segmentation, and deal economics that drive VIP and macro creator growth across Later Influence and Mavely
- Operate as a player-coach: join your team members on key VIP outbound and meetings, provide real-time coaching and strategy, and model the motion firsthand
- Set the annual and quarterly GTM plan for creator SLG acquisition, including team quota, deal-mix targets, and ramp expectations against company revenue goals
- Define the creator journey from first touch through activation and codifying what works into a repeatable motion
GTM Execution & Commercial Structuring
- Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones
- Own the commercial structuring on every net-new VIP signing, designing VIP bonus and VIP guaranteed flat-fee campaign deals that win the creator and protect Mavely's unit economics
- Run the SLG bonus program at the program level, owning budget, brand pairings, eligibility rules, and structural updates as the program evolves
Cross-functional Partnership
- Partner with the Director of Creator Growth, PLG, on the self-serve to high-touch handoff so creators ready for VIP economics get routed in cleanly
- Partner with Creator Success on the post-activation migration of VIP creators into pods, ensuring commercial context transfers cleanly
Team Leadership
- Recruit, manage, and develop a SLG acquisition and activation team with deep creator economy or social platform backgrounds, holding a high bar on every hire
- Operate as a player-coach: join the team on live deals, provide real-time coaching in calls and negotiations, and model the motion firsthand rather than running disconnected enablement
Measurement & Optimization
- Define the measurement framework for creator SLG, including leading indicators (outbound activity, meeting volume, response rates, qualified pipeline) and lagging indicators (net-new VIP signed revenue, average deal terms versus plan, ramp time to first VIP signing)
- Run structured experimentation across outreach messaging, deal structures, and target lists to identify what closes most efficiently, and scale what works
What success looks like
- Within 60 days, you have completed a full audit of the existing creator SLG motion, mapped the gaps in pipeline, deal structure, and measurement, and presented a prioritized 12-month plan to leadership
- By 90 days, you have embedded with the AE team on live deals, the outbound and deal-structuring motion is documented and repeatable based on wins you helped close, and at least one senior AE is in the hiring pipeline
- At 6 months, the AE team is ramping against quota, deal economics on net-new VIP signings are tracking to plan, and a clear attribution model connects creator SLG pipeline to revenue outcomes
- At 12 months, the creator SLG function operates as a repeatable, scalable acquisition engine with a senior AE team carrying the book
What you bring
- 8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale
- Background at a social media platform, creator economy company, or affiliate/influencer marketing business, with firsthand understanding of how creators evaluate and adopt monetization tools
- Proven track record of building and leading sales-led or sales-assisted growth programs that drove measurable creator or partner acquisition outcomes