Description
We are seeking a highly skilled On Premise Trade Marketing Manager - Limited Service Restaurants to join our team in Canada.
The successful candidate will be responsible for developing and executing trade marketing strategies for the Limited Service Restaurants (LSR) segment.
Responsibilities:
- Translate business priorities, consumer insights, customer needs, and sales performance into clear Trade Marketing strategy for the LSR segment
- Lead the development of the annual LSR segment business plan in close collaboration with the On Premise Key Account team and in alignment with Director, On Premise Marketing
- Develop tailored marketing strategies and programs for key customers that support shared business objectives and drive reach, consumption, and brand engagement
- Build strong, direct relationships with Marketing teams of key LSR customers and lead the development and execution of joint marketing programs and initiatives
- Manage LSR Trade Marketing initiatives from strategy and briefing through execution, measurement, and optimization
- Act as the Trade Marketing contact and subject-matter expert for the LSR segment within the Canadian On Premise organization
- Develop and share LSR insights, learnings, and best practices across the On Premise organization
Requirements:
- 4+ years in trade marketing in a Trade Marketing or a related commercial marketing role, preferably within Limited Service Restaurants or On Premise Key Accounts
- Proven experience developing business plans, customer strategies, and integrated marketing programs that drive measurable business results
- Strong understanding of the consumer goods industry, Trade Marketing principles, and relevant consumer and customer trends
- Exceptional planning and project management skills, with the ability to manage multiple priorities and stakeholders
- Strong analytical capabilities, with the ability to translate sales and performance data into actionable insights and recommendations
- Excellent communication, collaboration, and relationship-building skills, with a proactive, solutions-oriented mindset and the ability to work independently
- Bachelor’s degree in marketing & sales or economical background
- Fluent in English, bilingual in French a strong asset
What We Offer:
- Competitive salary: $98,515 to $108,885 per year
- Annual bonus eligibility
- Opportunity to work with a dynamic and creative team
- Collaborative and inspiring work environment
How to Apply:
If you are a motivated and experienced marketing professional looking to take your career to the next level, please submit your application.