Description
You don't just manage programs , you move mountains. At PayPal, you'll own how lifecycle marketing actually gets built and delivered in one of fintech's most ambitious marketing modernization efforts: migrating legacy platforms, standing up our next-generation lifecycle platform, and rebuilding the way journeys and content move from idea to customer. You'll orchestrate customer journeys across email, push, and in-app channels that reach hundreds of millions of consumers and merchants globally, and you'll make the process behind them faster, simpler, and repeatable.
Responsibilities:
- Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices
- Lead the journey, audience, and content delivery workstream of the LCMP transformation, from journey design and platform migration through scaled adoption across the business
- Own the lifecycle journey portfolio and orchestration strategy across email, push, and in-app, spanning onboarding, activation, engagement, retention, and win-back
- Lead the Braze platform build-out and migration from legacy platforms, including journey rationalization, template and component libraries, and channel cutover sequencing
- Drive audience activation in partnership with the Data, Decisioning & Measurement lead, turning audiences and decisions into live, measurable journeys
- Redesign content production and delivery, including modular content, creative workflow, approvals and compliance review, and cycle-time reduction from brief to launch
- Partner with the AI, Orchestration & Process lead to embed future-state process standards, the Integrated Workflow Manager, and AI and automation into campaign build, QA, and launch
- Work with embedded process partners across B2B, Consumer, Venmo, Creative, and Content to drive adoption of standard ways of working, and track progress on the adoption scorecard
- Define and manage operational KPIs and SLAs, including cycle time, campaign volume, quality, and error rates, and run a continuous-improvement backlog so every process keeps getting faster
- Manage systems integrators and agency partners (e.g., Adobe, Publicis Sapient) and maintain a close working partnership with MarTech IT
- Prepare executive reports and roadmap updates, and contribute delivery capacity and sequencing input to annual planning
Requirements:
- 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience
- 10+ years of experience in lifecycle or CRM marketing, marketing operations, or marketing technology, with at least 3 years in a leadership or people management capacity
- Deep hands-on experience with lifecycle marketing platforms such as Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or Acoustic, including migration planning and platform rationalization across complex enterprise environments
- Track record designing, launching, and scaling multi-channel customer journeys (email, push, in-app, SMS) at enterprise scale
- Experience defining and evolving marketing operating models, including workflow design, creative production processes, content supply chain, and CMS/DAM platforms (e.g., AEM)
- Demonstrated experience integrating AI and automation into campaign execution, such as content generation, build automation, and QA
- Experience leading large-scale MarTech transformation programs from business case through execution, managing budgets in the $10M+ range and coordinating systems integrators or consulting partners (e.g., Publicis Sapient, Deloitte, Accenture)
- Track record of driving measurable efficiency gains , whether through cycle time reduction, campaign volume scaling, or headcount optimization , while maintaining or improving quality and compliance
- Experience leading change management and adoption across federated, multi-business-unit teams
- Proven ability to build compelling executive narratives and present transformation roadmaps to SVP/C-suite audiences, translating delivery and technology decisions into business outcomes
- Comfortable operating in matrixed organizations where influence without direct authority is essential
Benefits:
- Comprehensive, choice-based programs to support all aspects of personal wellbeing,physical, emotional, and financial
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security and support your mental health