Description
Job Overview
As a Key Account Manager – Wholesale, Western Germany, you will play a crucial role in managing and developing customer relationships across western Germany, covering the area from Bremen to Frankfurt.
About the Role
In this Key Account role, you will manage and develop customer relationships, develop customer strategies, build strong commercial partnerships, and take ownership of sustainable revenue, profit, and distribution growth across your assigned customer portfolio.
Responsibilities
- Develop and execute customer strategies and annual business plans for key Wholesale and Managed Accounts.
- Own commercial performance across revenue, volume, profitability, distribution, and growth targets.
- Build strong customer relationships and lead negotiations, Joint Business Planning, and commercial agreements.
- Identify growth opportunities through market, customer, and consumer insights.
- Turn data and insights into actionable strategies, recommendations, and growth plans.
- Drive Revenue Growth Management initiatives across pricing, promotions, portfolio mix, and innovation.
- Partner with Marketing, Brand, and Field Sales teams to deliver impactful customer activations and strong in-market execution.
- Manage forecasting, budgets, trade investment, and performance tracking.
- Monitor results, identify risks and opportunities, and implement corrective actions where needed.
- Collaborate cross-functionally to support channel growth and share market insights.
Requirements
- 1-2+ years of experience in Key Account Management or 3-5+ years in commercial roles within FMCG, ideally in beverages, hospitality, or the On-Trade sector.
- Strong understanding of the German On-Trade market, wholesale landscape, and routes to market.
- Proven track record in customer strategy development, annual negotiations, and Joint Business Planning.
- Strong commercial acumen with experience in pricing, promotions, trade investment, and Revenue Growth Management.
- Ability to turn customer, consumer, and market insights into growth opportunities.
- Strong analytical skills with experience working with sales, financial, and performance data.
- Excellent stakeholder management skills and the ability to influence senior decision-makers.
- Experience working in cross-functional and matrix organizations.
- Proactive, results-driven mindset with strong ownership and problem-solving skills.
- Passion for premium brands and brand-building within the On-Trade channel.
- University degree in Business, Economics, or a related field is preferred.
- Fluent German and English.
- Willingness to travel regularly within the assigned region.