Description
Notion is looking for a Head of Demand Engine to build the engine that turns product stories, customer proof, and market opportunities into scaled pipeline.
You will lead demand programs across campaigns, digital, paid strategy, webinars, email, web, and emerging channels. You will partner closely with Product Marketing on audience and offer strategy, with Performance Marketing on paid execution, and with Field Marketing & Events on in-person activation.
This is a senior leadership role with both AMER and global scope. You will help set the global standard for how Notion plans, runs, tests, and measures demand programs.
Responsibilities:
- Own demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
- Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
- Build a high-velocity testing practice.
- Serve as the global point person for paid digital demand strategy.
- Lead digital demand across webinars, email, web, review sites, nurture, and new formats.
- Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
- Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
- Help build account-based marketing and partner marketing.
- Be a trusted partner to Sales and executive leadership.
- Hire, coach, and lead a strong team across demand programs and digital demand.
Requirements:
- A track record of building and scaling B2B demand programs that create qualified pipeline.
- Strong judgment and taste.
- Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
- A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
- Comfort with data.
- Executive presence.
- Experience leading and developing strong teams in a fast-moving environment.
- Experience operating across regions.
Nice to Haves:
- Experience building account-based marketing programs.
- Experience with partner or ecosystem marketing.
- Experience working across both product-led and sales-assisted growth motions.
We offer highly competitive cash compensation, equity, and benefits. The estimated base salary range for this role is $245,000 – $275,000 per year.