Description
Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.
You'll lead marketing operations and analytics at Cohere, covering the team, martech stack, measurement of marketing's contribution to pipeline, and budget and pipeline numbers marketing plans against. The role reports to the VP of Brand.
Responsibilities
- Manage the marketing operations, automation, and analytics and data operations staff, and hire where needed
- Develop and document the attribution methodology, signed off by Marketing, Revenue Operations, and Finance
- Present marketing's pipeline contribution to the executive team each quarter
- Own the martech and operations budget and track budget and headcount across marketing
- Build the pipeline and capacity models marketing plans against
Requirements
- 10+ years in marketing operations or marketing analytics in B2B or enterprise software
- Experience managing a marketing operations and analytics team and its martech budget
- Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing, and sync between the two
- Experience with multi-touch attribution models and defending definitions to a CFO or executive team
- SQL skills and comfort with a governed BI layer like Looker
- Experience in enterprise, regulated, or public-sector buying environments, including GDPR and CASL
Nice to Have
- Experience in enterprise AI, infrastructure, or developer-platform marketing
- Built agentic or LLM-based workflows in GTM operations and measured their impact
- Product-led funnel instrumentation running alongside a sales-led pipeline
- Consolidated an inherited martech stack or merged systems after an acquisition
Benefits
- Weekly lunch stipend of $75 or equivalent in local currency
- Full health and dental benefits, including a separate budget for mental health
- RRSP matching, 401K, Pension Scheme
- 100% Parental Leave top-up for up to 6 months
- Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and workspace improvement credit
- 6 weeks of paid vacation
- Budget for traveling to other offices if remote, plus an annual company offsite