Description
GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team as the Alliances Marketing Manager. You will be responsible for identifying, managing, and enhancing strategic relationships with key technology partners in the GDIT ecosystem.
You will oversee and execute the strategic and tactical development, delivery, and measurement of alliance marketing campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, and the wider CTO and Growth organization to create best-in-class marketing programs.
This is an exciting opportunity to contribute to the go-to-market strategy and day-to-day marketing direction with our key alliance partners. The successful candidate will oversee the development of integrated partner marketing campaigns that help position the business for success.
Responsibilities:
- Building consultative relationships with subject matter experts, business development/growth, and operational teams and GDIT’s extensive technology partner ecosystem
- Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities
- Consulting with external marketing vendors as well as media partners in support of co-marketing campaigns
- Establishing and maintaining strong relationships with key decision-makers at partner companies through regular communication and engagement
- Negotiating co-marketing agreements that align with business priorities and enterprise objectives
- Overseeing the execution of partnership activities, including event planning, customer-facing workshops, editorial articles, webinars, sponsorships, advertising, etc.
- Monitoring partnership performance against key metrics, providing regular updates to stakeholders, and identifying opportunities for optimization
- Proactively identifying opportunities for strategic partners to join enterprise marketing campaigns
- Working effectively within a large matrixed organization
Requirements:
- Bachelor's degree required
- 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience (OR 6+ years with Master's degree)
- Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media
- Experience in cross-channel marketing communications (PR, events, digital, and social media) and partner marketing
- Strong and highly effective writing and public speaking skills and interpersonal communication skills
Benefits:
- Join an award-winning marketing team
- Collaborate with leading technology brands
- Lead high-impact and creative marketing programs
- Autonomy to execute creative marketing initiatives
- Opportunity for career growth and potential management responsibilities
- Flexible working arrangements
- The ability to influence major initiatives
Location:
Hybrid to Falls Church, Virginia office with the expectation of working in the office three (3) days per week