Description
This is the first dedicated B2B marketing leadership role at Zopa and an opportunity to build a new capability for Zopa for Business.
Working in close partnership with leaders across Product, Commercial and Marketing, this person will build on the foundations already in place: Product Marketing support for launches, a consolidated proposition and website, early content and social activity, with Sales enablement support.
The role covers the Zopa for Business portfolio, with a primary focus on Retail Finance and Payments, alongside Partnerships and Auto Finance. It owns the marketing strategy and operating direction needed to turn early momentum into repeatable commercial growth.
Responsibilities
- Define the B2B marketing strategy, priorities, annual plan and budget, translating agreed Commercial and Product priorities into a focused marketing plan.
- Use customer, market and competitive insight to identify the sectors, audiences and opportunities where Marketing can have the greatest impact.
- Build an integrated demand engine across awareness, consideration and nurturing enquiries through to an agreed Sales handover, with Sales owning qualification, opportunity progression and the commercial relationship.
- Own partner, channel and strategic partnership marketing, working with Commercial and Product to develop the positioning, proof and go-to-market activity needed to create demand at scale.
- Create coherent buyer and partner experiences, working closely with Product Marketing on propositions, positioning, launches and high-value Sales and partner enablement.
- Build and lead a growing B2B marketing function in an early-stage environment, setting clear priorities, building capability and establishing the operating rhythm and accountability needed to scale.
- Develop an AI-centric operating model across research, insight, campaigns, content, production, reporting and workflow. Develop the team's AI capability and scale use cases that measurably improve quality, speed, commercial performance or productivity.
- Establish measurement that leadership can trust, connecting marketing activity to qualified demand, pipeline, partner growth, conversion and revenue.
Requirements
- Significant B2B marketing experience across complex or considered propositions involving multiple decision-makers and longer Sales cycles.
- Experience building or scaling a demand engine across direct and partner-led channels, connecting awareness and consideration to Sales opportunities and commercial outcomes.
- Experience working closely with Product Marketing, with the ability to balance strategic proposition and go-to-market thinking with hands-on campaign management and Sales-related motions.
- Experience leading integrated marketing plans and budgets across campaigns, content, customer proof, digital, partnerships and Sales activation.
- A commercial approach to measurement and attribution, with the ability to explain Marketing's contribution and use evidence to prioritise investment.
- Practical experience using AI and automation to improve insight, execution, measurement or team productivity, alongside the judgement to know where human expertise remains essential.
- Experience leading and developing a team and working effectively with agencies, specialists and cross-functional partners.
What success looks like
- A stronger market presence that improves conversion and supports shorter Sales cycles.
- More qualified businesses and partners entering the funnel and progressing into Sales opportunities.
- Greater partner activation, enabling growth without adding Sales capacity one for one.
- Clear visibility of Marketing's contribution to pipeline, partner growth and revenue.
- AI embedded into day-to-day Marketing, delivering measurable improvements in speed, quality, insight and productivity.
Additional Information
At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year!