Description
As a Digital Account Manager at TransPerfect, you will play a key role in the expansion and growth of the new digital division. You will work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients, and collaborate with a client services team of digital marketing specialists to build strong client relationships.
Your responsibilities will include:
- Contributing to RFPs, client pitches, strategic proposals, and Quarterly Business Reviews
- Performing research to define strategy, including audits, competitor analyses, keyword research, and content opportunity analyses
- Overseeing successful execution of multiregional strategies by global digital production teams
- Performing quality assurance of deliverables to ensure adherence to strategy and optimal content/campaign performance
- Monitoring and reporting on account performance, setting up performance monitoring dashboards, and delivering monthly performance reports with insights and recommendations
- Staying up-to-date on digital marketing trends, technologies, and market leaders, and sharing this knowledge with colleagues and clients
To be successful in this role, you will need:
- A minimum Bachelor's degree in marketing, communications, journalism, or a related discipline
- At least 3 years of digital marketing experience in an agency setting, with expertise in SEO, SEM, and/or social media
- Strong IT literacy, including proficiency in Excel and PowerPoint, and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console, and Web Analytics platforms
- Experience planning, launching, and managing campaigns in SEO, SEM, and/or social media, with international experience a plus
- Proven experience retaining and growing client revenue, and using data to drive strategy and results