Description
We are seeking an experienced Athlete Communications Manager to join our team in Sydney. As an Athlete Communications Manager, you will shape and drive strategic communications through storytelling, earned media, and influencer relations. You will be responsible for creating and managing communications strategies for Red Bull projects, events, and athletes, using a range of communications and media tools.
Responsibilities:
- Plan and activate communications around Red Bull events, projects, and athletes
- Generate positive, organic conversation around Red Bull through earned media, influencer amplification, and strong editorial relationships
- Align with key stakeholders in the Red Bull Media Network to develop and execute individual 360 media plans
- Brief and support the crisis communications workflow through the business
- Turn athlete marketing initiatives into compelling media opportunities
- Lead the athlete media strategy, creating integrated 360° media plans
- Identify and pitch compelling athlete stories to local media
- Identify the media, voices, and platforms that matter most to our projects
- Develop and maintain strong relationships with key Australian news, culture, and lifestyle media
- Spot and activate earned media opportunities across various platforms
- Deliver strong PR execution, including media releases, story pitching, and media briefings
- Manage agencies, freelancers, and media partners
- Oversee budgets and reporting with project managers
- Build strong relationships with the wider Marketing team, athletes, partners, and influencers
- Contribute creative and critical thinking during annual business planning and project development
- Ensure brand integrity and credibility are maintained across all communications activity
Requirements:
- 5-8 years’ experience in Media, Communications, or PR
- Proven experience developing and executing communications strategies within the sports, athlete, or sporting industry
- Strong knowledge of the Australian media landscape, with an established network of media contacts
- Highly organised, with strong project management skills and the ability to work independently and cross-functionally in a fast-paced environment