Description
As a Regional Sales Manager at Red Bull, you will be responsible for selling and executing Red Bull strategy and initiatives with a set group of regions, divisions, or banners of a specific national chain.
Key responsibilities include:
- Managing and developing regions, banners, and divisions of an account
- Building productive business relationships with assigned accounts
- Developing solutions that resonate with customer needs while achieving Red Bull goals
- Driving best practices by producing excellent results and creating innovative solutions
- Aligning all regional programming or promotional activity with the overarching chain strategy and Joint Business Plan
Responsibilities:
Management & Development of Regions/Banners/Divisions of Account
- Execute distribution on priority packages in-line with Channel Strategy recommendations
- Sell Red Bull's recommended price program by utilizing best practices and available tools
- Develop annual promotion schedule in accordance with chain HQ goals
- Customize sales pitch to achieve account goals while driving effective, permanent merchandising
Management & Development of Local Relationships
- Establish 'Wiring Model' that ensures communication with all regional chain decision makers
- Routinely engage in activities to build partnerships and 'wire' at the regional/division/banner level
- Establish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners
Budgets/Annual Planning
- Ensure Region/Division/Banner compliance with annual Customer Marketing Agreements
- Manage T&E spending to assigned budget
Business Analysis
- Evaluate ROI with regards to all regional/divisional/banner level programming and promotions
- Work with Category Management Team to evaluate ROI with regards to 'pay-for-space' agreements
- Drive post-promotion analysis to evaluate promotional effectiveness
Business Reviews & Relationships
- Conduct quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.
- Proactively share examples of Red Bull marketing activities to demonstrate key points of difference to competition
- Provide Energy Insights that drive change in promotion, price, distribution or merchandising practices
Communication & Team Work
- Use appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives
- Routinely visit DPs to ensure personal contact and open lines of communication
- Maintain open communication with relevant Region & DP personnel to ensure effective program implementation
Requirements:
- Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG or FMCG industries or within a Direct Store Delivery operation
- Experience in chains across multiple channels (grocery and/or convenience preferred)
- Strong analytical skills and experience using internal and external data sources
- Excellent communication and active listening skills
- Strong negotiation skills
- Innovative, solution-oriented mindset
- Self-motivated and able to work independently
- Extremely proficient in Microsoft Excel and PowerPoint