Description
We're looking for a Segment Marketing Manager to play a crucial role in supporting the execution of segment marketing programs to generate demand, accelerate pipeline, and drive revenue growth for nCino.
Responsibilities:
- Execute North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail to engage key prospects and customers.
- Collaborate with teams to coordinate campaigns and provide market insights to enhance engagement strategies and develop localized campaigns to drive pipeline growth.
- Adapt corporate messaging, campaigns, and assets for regional relevance.
- Coordinate field-level events, including sponsorships, trade shows, and executive programs with the Global Events Team.
- Report campaign performance metrics and analyze data to evaluate effectiveness and identify recommendations on areas for improvement by market segment.
- Partner with Sales, Product Marketing, Partner Marketing, and other internal teams to align marketing activities with business objectives and provide insights on marketing program performance.
- Conduct research efforts of field marketing best practices, industry trends, and competitive activity to support strategy development.
- Utilize marketing automation tools and CRM systems (Salesforce, Marketo, 6sense) to enhance campaign execution and optimize business operations.
- Manage campaign performance tracking and provide data-driven insights on marketing program activities and successes to ensure alignment with sales goals.
Qualifications Required:
- Undergraduate degree and 2+ years of professional related experience
- Experience in project management with the ability to manage multiple initiatives simultaneously
- Data-driven mindset with experience tracking and analyzing marketing program performance
- Ability to independently localize marketing content for campaigns based on market segment requirements
- Collaborative team player with a proactive, results-oriented attitude
Desired:
- Knowledge of the financial services or banking industry
- Familiarity with CRM and marketing automation tools such as Salesforce, 6sense, and Marketo
- Excellent interpersonal and communication skills, comfortable engaging with sales, partners, customers, and internal teams
- Experience with digital advertising across LinkedIn, Google, and other platforms
- Experience with targeting, segmentation, and list acquisition to build prospect lists for marketing programs
- Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media
- Ability to be analytical with strong technical acumen leveraging multiple sources (6sense, ZoomInfo, Salesforce, Marketo, etc.)
The base salary range for this job is: $72,300-$119,300 USD