Description
We are seeking a Local Brand Manager to define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
Major Accountabilities:
- Prepare content for Integrated Brand Teams and Launch Teams
- Execute, monitor, and analyse tactical plans to ensure brand growth
- Lead promotional activities in line with internal SOPs and Code of Conduct guidelines
- Monitor and control brand budgets, forecasts, and expenses
- Identify area market insights and opportunities via customer interactions
- Execute central and regional marketing activities
- Monitor product performance and external environment
- Collaborate with Marketing and Medical teams to maximize activities
- Oversee distribution of regulatory documents to healthcare professionals
- Report technical complaints, adverse events, and special case scenarios
- Distribute marketing samples where applicable
- Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards
Key Performance Indicators:
- Market share and market share growth
- Performance management and employee relations
- Compliance with regulatory requirements
Desired Skills:
- Asset Management
- Commercial Excellence
- Cross-Functional Collaboration
- Digital Marketing
- Influencing Skills
- Operational Excellence
- Product Lifecycle Management (PLM)
- Product Marketing
- Stakeholder Engagement
- Stakeholder Management