Description
Gong is hiring an Email Marketing Manager to lead the execution of email marketing programs, including marketing nurture programs and 1:1 marketing-supported outbound.
Responsibilities:
- Lead and execute email programs across the full lifecycle
- Write, edit, and continuously optimize email copy that drives engagement and conversion
- Support automated sales MQL follow-up and signal-led motions
- Contribute to and maintain a library of email frameworks, subject line patterns, and reusable messaging components
- Execute a structured testing program and track results against KPIs
- Partner with Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging
- Manage email engagement quality and deliverability
- Use AI tools as a core part of the craft
- Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing
- Apply and uphold QA standards and copy review processes
Qualifications:
- 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software
- Strong understanding of marketing email and sales emails as channels
- Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms
- Proficiency in AI to write, test, and improve
- Hands-on experience executing A/B and multivariate tests
- Working knowledge of email deliverability fundamentals
- Working understanding of GTM strategy fundamentals
- Background working in environments where marketing email and SDR outreach are tightly coordinated
- Strong editorial instincts paired with strong data instincts
- Collaborative systems thinker
Perks & Benefits:
- Medical, dental, and vision plans
- Wellbeing Fund
- Mental Health benefits
- 401(k) program
- Education & learning stipend
- Flexible vacation time
- Paid parental leave
- Company-wide recharge days
- Work from home stipend