Description
We’re seeking a data-driven and creative CRM Performance Marketer to design and execute marketing strategies that acquire new customers.
You will own the planning and execution of new customer acquisition CRM initiatives with a particular focus on incentives, merchant offers and core value props.
This role sits at the intersection of Marketing, MarTech, Operations, Product, and Analytics , requiring someone who thrives on using data and insights to craft personalized, high-impact campaigns that scale.
Essential Responsibilities:
- Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
- Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
- Activate co-branding campaigns, product launches, and report results to leadership
- Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
- Write experiment briefs, testing plans, and coordinate end-to-end implementation
- Monitor experiments post-launch, identify insights, and optimize in-flight results
- Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Additional Responsibilities & Preferred Qualifications :
- Develop & Execute CRM Strategy
- Design and build comprehensive ad-hoc and always-on acquisition campaigns across owned channels internally and with 3rd party vendors , email, push notifications, in-app/app messaging, and landing pages (with direct mail as a potential secondary channel) , to drive acquisition and early habituation.
- Own acquisition landing page strategy, including page testing, personalization, and conversion optimization for sign-up flows.
- Audience development for prospecting and existing base (1st/ 3rd party data).
- Use 1st and 3rd party data to create dynamic audience segments and deliver tailored messaging at scale.
- Partner with 3rd party vendors to plan and execute initiatives.
- Design and implement automated customer journeys, triggered campaigns, and A/B tests to improve key performance metrics such as CTR, push opt-in/open rate, in-app engagement, and conversion.
- Partner with analytics and finance teams to measure CRM performance, generate insights, and inform strategic decisions.
- Develop and track campaign forecasts to predict performance, engagement, business impact, spend and ROI.
- Collaborate closely with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with product launches, promotional campaigns, and broader go-to-market initiatives.
- Lead others to solve issues of diverse scope. Anticipate issues and plan for mitigation.
- Evaluate, update and bring in third-party vendors to support acquisition initiatives as needed.
- Partner with Legal, Privacy, Vendor Management, and Compliance to negotiate contracts, SOWs, and data privacy assessments.
- Work with MarTech, Ops, and agency partners to onboard and operationalize new vendors into the campaign workflow.
Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing,physical, emotional, and financial,delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.