Description
We are seeking an SEO & Search Manager to lead our organic search strategy at KPN. As a key member of the Online Experience team, you will develop and execute a comprehensive SEO strategy, ensuring our online presence is optimised for search engines.
Responsibilities:
- Develop and maintain the SEO and Search strategy and roadmap
- Provide direction on technical SEO, content-SEO, and organic performance
- Translate SEO opportunities into concrete improvement initiatives and priorities
- Manage external agencies and SEO specialists
- Monitor performance and translate insights into actions
- Connect SEO with content, UX, CRO, data, development, and digital customer journeys
- Involve stakeholders in priorities, results, and dependencies
- Professionalize SEO standards, methods, and governance
- Follow developments around GEO, AEO, LLMO, and AI Search and adapt our approach accordingly
- Collaborate with content, data, and digital specialists to experiment with new ways to keep KPN visible and relevant in changing search environments.
Requirements:
- Experienced SEO professional with strategic insight and execution power
- Strong knowledge of technical SEO, content-SEO, and SEO-performance
- Experience with developing and managing an SEO roadmap
- Familiarity with tools such as Google Search Console, Screaming Frog, Semrush, Ahrefs
- Analytical skills and ability to translate data into priorities
- Experience with stakeholder management
- Affinity with GEO, AEO, generative search, and AI-driven discoverability.
Benefits:
- Competitive salary (€5,216 - €7,843 per month)
- 13th month salary
- Annual individual and collective salary increase
- €1500 per year for training and development
- Flexible working hours and remote work options
- Good work-life balance
- Home office setup support
- 50% discount on KPN products and services
- Generous travel reimbursement
- Lease bike options
- Excellent pension conditions
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