Manager, Performance Marketing - Paid Search & Display

As a Manager in Performance Marketing at Capital One, you will lead a team responsible for driving customer growth and efficiency across key performance marketing channels, including Paid Search and Low Funnel Display.

You will own the Paid Search and Low Funnel Display channels and be accountable for their performance, working closely with our analytics, creative, data, legal, and technology teams to bring new strategies, optimizations, and reporting enhancements to life.

Your responsibilities include:

• Leading, training, and managing a team of associates performing daily management of Paid Search and Low Funnel Display campaigns
• Partnering with Business Analyst and Data Science teams to measure the effectiveness of marketing investments
• Collaborating with internal associates and partners to develop full-funnel digital strategies
• Owning campaign strategies and tactics, including bidding models, attribution approaches, and signal frameworks
• Coordinating across internal teams to execute strategies End to End
• Working with a cross-functional team to develop and execute a testing agenda
• Serving as the subject matter expert in digital channels with deep knowledge of various platforms
• Staying abreast of industry trends and technologies, and advising on new ways to reach audiences
• Managing and strengthening agency and partner relationships
• Developing robust, efficient, and scalable marketing operations processes

The ideal candidate should have experience in leading performance marketing teams and strategies, and working with key platforms, including SA360, Google Ads, Microsoft Ads, etc.

Basic Qualifications:

• 8+ years of experience in running paid search and display performance marketing across major enterprise platforms
• 5+ years of experience planning and implementing digital acquisition strategies
• 5+ years of experience managing multi-million dollar digital campaigns
• 5+ years of experience in marketing analytics
• 3+ years of experience in people management
• 3+ years of experience in project management
• 1+ year of experience in financial services

Preferred Qualifications:

• Bachelor’s Degree in business, marketing, or a like field
• 8+ years of experience in performance marketing managing a high volume accounts and large media budgets
• Strong analytical skills and proficiency in data analysis tools
• Strong communication and presentation skills
• Excellent project management skills
• An expert in bidding and targeting strategies, budget allocation, attribution, signal frameworks, and performance measurement

What We Offer:

• Competitive salary ($130,000 to $148,400 per year)
• Performance-based incentive compensation
• Holistic suite of benefits designed to support your whole self
• Opportunities for growth and development