Description
We are looking for a Content Executive to join our Events and Partnerships team at Swiggy, India's leading on-demand delivery platform.
As a Content Executive, you will collaborate with the Events & Partnerships team to align content with brand goals, initiatives, and event objectives.
Key responsibilities:
- Develop compelling, on-brand content across social media, websites, and partner platforms
- Attend and cover events, activations, and partnerships, capturing engaging content and ensuring timely delivery of all content deliverables
- Build and maintain relationships with industry experts, collaborators, PR agencies, and stakeholders to create event opportunities and co-branded campaigns
- Support brainstorming and develop creative event content strategies to drive growth and revenue for event IPs across verticals
- Manage the content calendar and live schedule for events, coordinate shoots and internal teams, and ensure timely posting and execution
- Act as the main point of contact for internal and external teams on events-related content
- Come up with creative strategies to maximise growth and revenue for various events IPs across all verticals
- Monitor audience feedback and engagement, respond to queries, and foster community engagement leading to conversion
- Track and report content performance and ROI, using insights and trends to optimise content strategies
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines
Requirements:
- Proven content marketing experience, preferably in lifestyle or hospitality industries
- Comfortable being on camera and/or has proven experience as an Anchor or Host, preferably in the F&B or lifestyle domain
- Excellent writing and editing skills, with keen attention to detail, create compelling content and grammar
- Passion for exploring and discovering Mumbai's F&B, lifestyle, cultural, and entertainment experiences
- Proficiency in content management and social media platforms
- Familiarity with SEO principles and keyword research tools