AI Creative, Content & GEO Specialist

We are seeking an AI Creative, Content & GEO Specialist to lead the adoption of AI tools, prompt engineering methodologies, and agentic workflows to scale content creation, improve efficiency, and increase GSB visibility.

Responsibilities

• Scale AI-driven content and creative production across the GSB marketing organisation.
• Develop prompt engineering frameworks and agentic workflows to improve marketing effectiveness and productivity.
• Evaluate, implement, and optimise AI tools and platforms for content creation and creative development.
• Create and manage content across owned and earned channels to strengthen GSB's GEO presence and discoverability.
• Partner with marketing, communications, and digital teams to deliver content that supports key business priorities.
• Establish best practices, governance, and training programs for AI-assisted content creation.
• Define and track performance metrics related to content production efficiency, GEO visibility, engagement, and demand generation.
• Stay current on emerging AI technologies, content trends, and GEO practices, translating insights into scalable marketing programs.

Education and Experience Required

• BA or BS in Marketing, Communications, Journalism, Digital Media, Business, or related field; MBA preferred.
• 5+ years of experience in content marketing, digital marketing, creative operations, or related areas.
• Experience using generative AI tools for content development, creative production, or marketing programs.

Knowledge and Skills

• Strong knowledge of content marketing, digital publishing, and audience engagement.
• Experience with generative AI tools, prompt engineering, and AI-powered content creation.
• Understanding of SEO and Generative Engine Optimisation (GEO) principles.
• Strong written, verbal, and visual communication skills.
• Ability to translate business objectives into scalable content and creative solutions.
• Strong analytical and project management capabilities.
• Excellent collaboration, influencing, and stakeholder management skills.
• Ability to drive adoption of new technologies and marketing processes across teams.

Success Metrics

• Reduce content and marketing asset production costs by approximately 70%.
• Improve content time-to-market through AI-enabled workflows.
• Increase GEO coverage, visibility, and sentiment across priority products and segments.
• Drive measurable growth in AI-discovered traffic, engagement, and demand generation.