Description
This position will lead the regional strategy for Small and Medium Business (SMB) driving integrated planning and Pan HP LATAM campaign execution.
Key Responsibilities
- Define and lead Pan HP LATAM strategy for SMB aligning objectives with global, regional, and local teams.
- Orchestrate the 4P planning process (Product, Price, Place, Promotion) in collaboration with Category, Channel, Sales, and GTM teams.
- Manage budgets and cascade strategies across LATAM countries.
- Drive regional campaigns, adapting global initiatives for local relevance and impact.
- Develop integrated communication plans and coordinate Pan-LATAM launches.
- Optimize digital and channel experiences, including landing pages, content, and performance.
- Map the full customer journey, identifying gaps and opportunities across touchpoints.
- Consolidate KPIs and activation plans from local teams for regional reporting.
- Negotiate alliance funding and optimize onsite experience for e-tail and retail.
Candidate Profile
- Strategic thinker with a business-first mindset, able to turn insights into actionable plans.
- Expertise in digital marketing, e-commerce, and channel strategies.
- Strong leadership skills to guide cross-functional teams and manage stakeholders globally, regionally, and locally.
- Data-driven and tech-savvy, leveraging dashboards, AI, and analytics for decision-making.
- Deep understanding of LATAM market dynamics, including country-specific nuances.
- Innovator with a growth mindset, capable of scaling pilots and driving efficiency.
Requirements
- 10+ years of experience in strategic marketing, planning, and regional execution.
- Proven experience in SMB, channel, and online marketing.
- Fluency in English and Spanish (Portuguese is a plus).
- Knowledge of retail and e-tail playbooks, ABM, and upper-funnel campaigns.
- Ability to negotiate, optimize onsite experiences, and manage budgets effectively.