Description
We are seeking a Marketing and Market Research professional to develop marketing/business strategies/platforms such as brand management, product development, marketing communications including promotions, pricing, market research and customer service.
Responsibilities:
- Oversee and direct the efforts of the marketing team which promote GE pipelines and work with sales team to deliver the results
- Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement
- Responds to the specific needs of the field force, ensuring the sale force deliver the results for business
- Optimize product portfolios and increase revenue generation
- Implement and manage marketing budget
- Leverage data and analytics to drive insights
- Modify or redirect business intelligence strategy
- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth
- Oversee the development of new products
- Upgrade marketing capabilities for GE marketing organization
- Ensure compliance with all applicable internal and external standards
Education and Experience:
- University graduate with qualification in Strategy, Finance, Marketing or similar fields – MBA preferred
- 10+ years of people leadership experience with demonstrated ability to lead, motivate and provide professional development to a mid to large sized team
- 15+ years’ experience in Marketing, Strategy, Business Planning, and/or Finance related roles – with particular emphasis on marketing and strategy
- Demonstrated ability to work effectively across cultures and the agility to deliver results quickly in new and unfamiliar situations
- Proven track record of building and executing marketing and commercial plans for growth and mature brands
- Experience in innovative products marketing
- Sale force management
- Deep experience in global and/or China pharmaceutical industry
Technical Skills Requirements:
- Marketing & BD expertise - well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends
- Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance
- Strategic Agility – Broad knowledge & learning agility to develop clear perspectives on the business opportunities and challenges; Articulately paint credible pictures and visions of possibilities and likelihood; Ability to create competitive strategies and breakthrough plans
- Analytical Skill – Excellent ability to review and use data to develop insights and support decisions
- Innovative – Think out of box with ability to turn new ideas into tangible solutions ; effectively challenge the status quo and bring different perspectives to the local China team
- Dealing with Ambiguity – Effectively cope with changes; Make decision and act without complete information; Comfortable with risk and uncertainty
- Communication – Excellent presentation and influencing skill and ability to interact with high level senior executives internally and externally