Description
We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave's AI-powered healthcare solutions.
This role will be the expert on Weave's key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue.
Responsibilities:
- Market Research & Insights: Conduct qualitative and quantitative market research using various methodologies, including focus groups, 1:1 customer interviews, and quantitative surveys. Transform raw data and behavioral insights into actionable intelligence.
- Product Discovery & Solution Validation: Establish a structured discovery research function in close partnership with Product Management and Marketing to systematically validate problems and pressure test solutions.
- Vertical Insights and Positioning: Define, refine, and champion the Ideal Customer Profile (ICP) and buyer/user personas for our key verticals and audiences.
- Competitive Intelligence: Monitor and analyze the competitive landscape within the healthcare communication and practice management space.
- Internal & Partner Enablement: Equip our Sales team, Customer Experience teams, and partner groups with high-impact assets, guides, and customer proof points.
- EHR/PMS Ecosystem & Partner Marketing: Collaborate with the Partnerships team to co-market integrations with key medical Electronic Health Record (EHR) and practice management software (PMS).
Requirements:
- 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.
- Deep and broad experience in extracting insights to better understand audiences and markets.
- Deep familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape.
- Experience working with product-led funnels, utilizing data analytics platforms to measure feature adoption and optimize growth loops.
- A background that blends high-level messaging craft with analytical rigor.
- Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns.
- Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.
Nice to Have:
- Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences.
- Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
- Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
- Bias for action and a strategic mindset.