Description
About the Role
We are seeking a talented and experienced Marketing Operations Manager to play a crucial role in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention.
Responsibilities:
- Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules.
- Spin up landing pages using existing templates and maintain a strong working knowledge of landing page and email best practices.
- Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels.
- Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications.
- Provide day-to-day support to the regional Marketing and Sales teams on the use of Marketo, Salesforce, Outreach, and Hightouch.
- Ensure all ABM activities comply with data privacy regulations and internal security policies.
Requirements:
- 5+ years of experience working with Marketing Automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).
- A track record of working with Marketing and Sales teams to deploy successful ABM campaigns.
- Strong analytical skills, data-driven orientation, and attention to detail.
- Solid communication and collaboration skills.
- Strong knowledge of HTML, CSS, JavaScript, and email design best practices.
- Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.
Preferred Qualifications:
- Experience with Hightouch or a similar CDP.
- Adobe Marketo Engage certification and basic SQL skills.