Description
As Marketing Operations & AI Manager for Asia and Emerging Markets, you run the region's marketing technology, data, automation, and reporting.
You own the platforms, integrations, data, dashboards, and AI workflows that the whole marketing team depends on, and you keep them working.
This is the systems and data layer underneath marketing, distinct from campaign operations, who build and ship the campaigns themselves.
Your job is to keep the demand engine running reliably, the data clean, and marketing's contribution to pipeline measurable and trusted.
TR is investing in AEM marketing so it runs on better systems and practical automation.
Done well, this role takes manual, repetitive work off the team, gives everyone reporting they can rely on, and makes AI an everyday tool rather than a project.
Key Responsibilities
- Run the marketing technology stack: administer, configure, and maintain the regional marketing technology platforms and their integrations day to day, including Eloqua and Salesforce.
- Own the lead lifecycle and routing: build and maintain lead capture, scoring, and lifecycle management, the routing rules, and the MQL to SQL definitions and handoff into business development and sales.
- Own reporting, analysis, and insight: own the KPI and reporting framework and the data behind it, including tracking and attribution; analyse marketing and pipeline performance; and turn the numbers into clear insight and recommendations for marketing and commercial leaders.
- Build AI and automation into the work: design, build, and run AI and agent workflows for repetitive operations tasks such as data hygiene, lead routing, segmentation, reporting, and localisation.
- Keep data clean and compliant: maintain data quality, enrichment and the integrity of records, and keep marketing activity compliant with data regulation across AEM markets.
- Keep marketing organised: maintain campaign taxonomy, naming, and the standard processes and templates that keep marketing consistent across markets, and support budget tracking and reporting.
- Document, train, and work with vendors: create clear documentation and run onboarding and training so marketers across the region use the tools and processes consistently, and work with external vendors and platform partners.
Required Qualifications:
- Five or more years hands-on in marketing operations, marketing technology, or go-to-market operations in a B2B technology environment.
- Strong hands-on experience administering a marketing automation platform such as Eloqua or Marketo, and Salesforce, including automation, integrations, lead scoring, and lifecycle management.
- A strong data and analytics background: you query and join data with SQL, build reporting in Power BI, and turn marketing and pipeline data into clear analysis, insight, and recommendations.
- A foundation in business analytics or data science, comfortable working with larger datasets to find and explain what is happening.
- Hands-on experience building AI and automation, including agentic AI workflows, to remove repetitive work and speed up marketing operations.
- Practical command of the lead lifecycle and a sales and marketing reporting background, including lead scoring, routing, the MQL to SQL handoff, and funnel reporting.
- Experience working across a matrixed, multi-region organisation, ideally across Asia or emerging markets.
- A self-starter who spots and fixes problems before they reach the wider team, experienced enough to set the reporting standard and guide a more junior analyst, and a clear communicator who can explain technical work to non-technical colleagues.
What's in it For You?
- Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.