Description
We’re looking for a Senior Lifecycle Marketing Manager to join our Marketing team at Jobber. As a Senior Lifecycle Marketing Manager, you will be responsible for orchestrating our ideal customer experience, owning and driving strategies for acquiring, activating, retaining, and expanding users on all platforms.
Responsibilities:
- Own the Leads portfolio end to end: strategy, programs, and metrics for nurturing leads into trials and converting trials into paying customers.
- Own and extend Jobber’s AI-enriched lead journeys using enrichment and orchestration tooling.
- Connect the lead experience to the trial experience to provide a continuous, personalized journey.
- Run a test-and-learn program to optimize lead-to-trial and trial-to-paid metrics.
- Lead the acquisition pod and collaborate with outbound and demand generation partners.
- Build and configure journeys, write emails, and set up automation.
- Set the bar for the Lifecycle team and bring outside insights to improve practices.
Requirements:
- Deep experience owning lead nurture and trial-to-paid conversion programs at a SaaS company.
- Hands-on experience using AI tools to enrich customer data and personalize communications.
- Test-and-learn posture to AI and experimentation with new tooling.
- Experience leading integrated acquisition efforts across outbound, demand generation, product, and sales.
- Strong understanding of metrics behind nurture and conversion.
- Autonomy and ability to prioritize and inform manager of progress.
What you can expect from Jobber:
- Competitive salary ($99,540 - $163,530 per year).
- Extended health benefits package with fully paid premiums.
- Matching in RRSP, TFSA, or FHSA.
- Stock options.
- Dedicated Talent Development team and access to coaching, learning, and leadership programs.