Senior Customer Marketing Manager

Are you ready to embark on a career that truly affects people around the world?

Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location.

What We Offer

• Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency).
• Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
• Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
• Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies.

POSITION SUMMARY

Reporting to the Head of Marketing, the Senior Customer Marketing Manager owns expansion and adoption marketing for our existing mid-market and enterprise customer base. You partner closely with customer success and product to define which signals predict an expansion-ready account, then build the framework that turns those signals into campaigns and outreach, shaping how this works from the ground up rather than inheriting someone else's playbook.

WHAT YOU'LL BE DOING

• Own expansion and adoption marketing strategy and execution across our existing mid-market and enterprise customer base, co-owning an expansion revenue target with customer success alongside adoption and advocacy as parallel measures of success.
• Own the signal framework behind that work (product usage, account health, and commercial data), built with customer success and product rather than inherited.
• Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees, reaching multiple personas and stakeholders inside an account and tied to adoption and expansion outcomes.
• Own the customer advocacy and case study pipeline, sourcing, building, and maintaining a bench of reference-ready customers.
• Partner with RevOps on customer data governance, targeting, suppression, and segmentation, give input on which events and activations serve expansion accounts with the Demand Generation team that owns events, and report regularly on adoption, expansion revenue, and retention influence.
• Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
• Build AI-enabled workflows, such as expansion signal scoring and account-level campaign orchestration, that customer success and the wider marketing team adopt, reviewing AI output before it reaches customers and using results to refine what you build.

WHAT YOU'LL BRING

• Bachelor's degree in marketing, business, or a related field, or equivalent experience.
• At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, selling into mid-market and enterprise accounts specifically.
• Strong cross-functional operating skill with customer success, product, and RevOps.
• A track record of co-owning a revenue or expansion number with customer success, including the accountability conversations that come with sharing a target across two functions.
• Experience standing up a signal or segmentation framework in an organization that didn't already have one, not just executing against a mature stack someone else built.
• Real experience running account-based campaigns that reached multiple members of a buying committee, not a single champion.
• A real portfolio of advocacy and case study work you've personally built, not just managed day to day.
• A track record of improving data quality or governance with an ops partner, rather than working around a broken foundation indefinitely.
• Experience with the following tools/technology: Salesforce and Marketo, or comparable CRM and marketing automation platforms.
• Demonstrated use of AI to drive an adoption or expansion outcome, a workflow, a signal model, or a campaign you built or directed, with results to show.