Description
As a Senior Lifecycle Marketing Specialist, you will develop and execute lifecycle marketing initiatives that drive engagement, conversion, and long-term value across Venmo-owned channels.
You will work cross-functionally to develop and lead lifecycle strategies for Pay with Venmo (PwV), Venmo’s online and in-app checkout experience available across 140K+ merchants.
Essential Responsibilities:
- Execute marketing campaigns and initiatives to achieve business goals
- Analyze marketing data to identify trends and opportunities for improvement
- Develop and implement marketing content and materials
- Collaborate with cross-functional teams to ensure alignment with marketing strategies
- Provide insights and recommendations for optimizing marketing processes
- Monitor and report on the performance of marketing activities
Additional Responsibilities & Preferred Qualifications:
- Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement, conversion, and adoption of key Venmo products, with a significant focus on Pay with Venmo.
- Develop lifecycle journeys that move customers from awareness and first-time PwV use to repeat usage across merchants, including acquisition, post-purchase, and re-engagement strategies.
- Analyze campaign performance and customer behavior to identify opportunities for optimization, then translate results and learnings into clear recommendations for leadership and key stakeholders.
- Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks that support targeted lifecycle experiences, including PwV first-use and repeat-use programs.
- Develop creative briefs, guide agency and creative partners, provide feedback, and coordinate reviews with key stakeholders including Legal, Product, Product Marketing, and Brand.
- Design and execute A/B tests across audiences, messaging, timing, channels, and incentives to improve conversion, repeat usage, ROI, and incremental lift.
- Partner closely with Product, Analytics, Marketing Operations, and other cross-functional teams to identify new lifecycle opportunities and continuously evolve the customer experience.
- Refine integrations across marketing tools to ensure accurate campaign tracking, measurement, and optimization.
- Collaborate with Marketing Operations to QA campaigns and ensure high-quality execution prior to deployment.
Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. We offer comprehensive, choice-based programs, to support all aspects of personal wellbeing,physical, emotional, and financial,delivering meaningful value where it matters most.